Reverse Engineering YouTube Search

To better understand how the YouTube Search algorithm works, we looked at 3.8 million data points across 100,000 videos and 75,000 channels. Using a keyword sample that contained a variety of named…

Auditing JavaScript for SEO

To understand more about how JavaScript works, read this post on the Core Principles of SEO for JavaScript.  Auditing a page that uses JavaScript to render content is a more manual process…

Core Principles of SEO for JavaScript

The shift to JavaScript crawling is one of the more significant changes in technical SEO in the last few years, but the conversation around it historically has been limited. When it is explored…

How to Use Internal Search for SEO

Internal search data provides useful insights on how your customers search. Basically, your customers are giving you free keyword research. 1. Information Architecture Look at how your customers are searching and compare that to…