How Do Users Interact with Predictive (Queryless) Search?

The growth of mobile and the prevalence of personalization data has empowered the growth of proactive search systems, which push out information in a predictive fashion. While reactive search (user enters a query) remains the dominant aspect of search, platforms like Google Now and Microsoft Cortana are increasing the sophistication and frequency in which users interact with …

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A Better Understanding of Personalized Search

Over the years, search results have become increasingly complex and that trend is likely to continue. The traditional model of 10 blue links and rank checking is no longer accurate as users are receiving results that are increasingly customized to them. As results are becoming more personalized, it’s valuable to better understand how personalized search results are being presented to users.

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How to Visualize Open Site Explorer Data in Gephi

Graph theory is fundamental to most of the work done in SEO and social media. Everything from PageRank, EdgeRank, spam analysis, clustering, and implicit / explicit social graphs are all built on graph theory. Although successful SEO can be executed without ever knowing the difference between a node and an edge, a basic understanding of graph theory can help an SEO make the intellectual leap to better understand how search engines can view and analyze data.

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Entity Search Results

Entities. They’re nothing new in SEO, but over the last year, I’ve been ruminating on how moving into entities should fundamentally be changing the way most of us are still thinking about SEO. To start, let’s first step back and look at the history of the algorithms. Moving from Pages to Entities In the early …

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Methods for Evaluating Freshness

To set the stage, yesterday Google announced a new “Freshness” Update, which had an effect on 35% of all queries. Barry wrote a great post about it on Search Engine Land and Rand and Mike followed up with a great Whiteboard Friday documenting some of the early observations from SEOs. But beyond the news of the update, I’d like to look at some of the potential methodologies used by search engines to implement this update.

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