Link building is full of time consuming, repetitive tasks. I’ve written once before about humanistic scaling, which works great as a strategic approach to link building, but ultimately, there will always be a degree of heavy lifting that requires someone to sit down and work through a bunch of repetitive tasks. This includes tasks like advanced searches, prospecting, contact detail discovery, following up with content writers, sending emails, reminding yourself to follow up, and copying information from tool to tool or source to tool with no streamlined workflow.
I’d like to share some useful tools that can help you scale these tasks (some of them I use all the time, others I’ve poke around with at times, and others are just cool and useful when needed).