How to Optimize Your Android App for Google Play

Optimizing your Android app for the Google Play Store is a little different than optimizing for the Apple App Store. Google Play doesn’t have a keyword field like Apple does, so you’ll need to work keywords in your description (about five times each) to maximize visibility and downloads. Titles need to be much shorter, too. Check out the guide and learn more below.

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How to Optimize Your App for the App Store

Once you create a great app, you need to make sure people can easily find it in the App Store. (If you’re looking for Android help, check out our Google Play guide.) Optimizing your app listing can help you improve your rankings and visibility, getting you more downloads and more revenue. Here are some best practices for creating your Apple App Store listing.

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How do users interact with SERPs on mobile devices?

As search becomes increasingly mobile, getting closer to being the majority of search visits every month, how we think about user engagement on search results needs to be updated from the old desktop paradigms of the Golden Triangle (which suggest attention sticks to the upper left and decays down and to the right). Mobile search use …

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Talking Back To Conversational Search

Search is becoming increasingly conversational in nature, and the growth of mobile in search is only perpetuating this trend (and the technology that powers it). This shift in search is fundamentally changing how content is discovered, crawled, indexed, understood, and ranked. To understand where SEO is going next, it’s important to understand some of the …

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A Better Understanding of Personalized Search

Over the years, search results have become increasingly complex and that trend is likely to continue. The traditional model of 10 blue links and rank checking is no longer accurate as users are receiving results that are increasingly customized to them. As results are becoming more personalized, it’s valuable to better understand how personalized search results are being presented to users.

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A Disconnect in App Store SEO: Going Beyond ASO

There is an enormous ecosystem of search activity happening around mobile app discovery, but there appears to be a  disconnect in marketing strategy when it comes to using Inbound Marketing channels to drive mobile app installs. When it comes to search, a lot of attention has been given to App Store Optimization (ASO) to optimize apps for search inside of an app store. In all fairness, this channel has presented significant opportunity, but too often, major players in the mobile space are treating mobile and web as independent of lines business, instead of leveraging search demand on the web (a traditional Google search) to drive traffic to a mobile application. More often, they’re using paid channels to drive discovery.

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