Auditing JavaScript for SEO

To understand more about how JavaScript works, read this post on the Core Principles of SEO for JavaScript.  Auditing a page that uses JavaScript to render content is a more manual process…

Core Principles of SEO for JavaScript

The shift to JavaScript crawling is one of the more significant changes in technical SEO in the last few years, but the conversation around it historically has been limited. When it is explored…

How to Use Internal Search for SEO

Internal search data provides useful insights on how your customers search. Basically, your customers are giving you free keyword research. 1. Information Architecture Look at how your customers are searching and compare that to…

Sometimes SEO is Just SEO

It’s easy to get wrapped up in the growing complexity of SEO. I’m guilty of this myself. However, sometimes it’s nice to be reminded that there is value in the same SEO…