Sometimes SEO is Just SEO

It’s easy to get wrapped up in the growing complexity of SEO. I’m guilty of this myself.

However, sometimes it’s nice to be reminded that there is value in the same SEO we’ve been doing for years. I’ve had a reminder like this recently that I’d like to share (well, within reason… I can’t share all the details).

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By |March 28th, 2013|27 Comments

Impact of Keyword Cannibalization: Beyond The SEO

Keyword Cannibalization. Duplicate Content. Crawl Priority. All of these are inherently SEO jargon, which can downplay the significance of such problems to boards, exec teams, or senior management. These problems sometimes exist due to information architecture problems or issues with the CMS. However, keyword cannibalization can be the result of a much larger, strategic problem for a company. A problem that can significantly minimize realized revenue. Let’s step out of SEO for a moment and look at some economic aspects of such a problem.

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By |September 4th, 2012|20 Comments

Handling Internal Tracking Without Cloaking

I’ve been working on a number of technical projects recently and wanted to share a small solution to an issue that doesn’t always have a great solution.

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By |June 2nd, 2012|2 Comments