Justin, Author at Briggsby

How do users interact with SERPs on mobile devices?

December 16, 2014 by Justin

As search becomes increasingly mobile, getting closer to being the majority of search visits every month, how we think about user engagement on search results needs to be updated from the old desktop paradigms of the Golden Triangle (which suggest attention sticks to the upper left and decays down and to the right). Mobile search use …

Talking Back To Conversational Search

November 17, 2014 by Justin

Search is becoming increasingly conversational in nature, and the growth of mobile in search is only perpetuating this trend (and the technology that powers it). This shift in search is fundamentally changing how content is discovered, crawled, indexed, understood, and ranked. To understand where SEO is going next, it’s important to understand some of the …

A Better Understanding of Personalized Search

June 24, 2013 by Justin

Over the years, search results have become increasingly complex and that trend is likely to continue. The traditional model of 10 blue links and rank checking is no longer accurate as users are receiving results that are increasingly customized to them. As results are becoming more personalized, it’s valuable to better understand how personalized search results are being presented to users.

How Does Google Authorship Impact CTR?

June 3, 2013 by Justin

At the end of last week, some discussion on Hacker News started after a post claimed that Authorship created a 90% drop in traffic. Later, Matt Cutts jumped in to note that it was Penguin and not Authorship that caused the drop. I thought it would be useful to talk about how social annotation is …

Google Domain Clustering Update?

August 7, 2018May 21, 2013 by Justin

A week ago, Matt Cutts posted a video discussing what SEOs could expect in the coming months. One of the mentioned updates was around host or domain clustering / crowding. I think some type of domain crowding update went out, starting last night. Hat tip to Jason Mun for noticing. Specifically what Matt Cutts said about …

A Disconnect in App Store SEO: Going Beyond ASO

May 14, 2013 by Justin

There is an enormous ecosystem of search activity happening around mobile app discovery, but there appears to be a disconnect in marketing strategy when it comes to using Inbound Marketing channels to drive mobile app installs. When it comes to search, a lot of attention has been given to App Store Optimization (ASO) to optimize apps for search inside of an app store. In all fairness, this channel has presented significant opportunity, but too often, major players in the mobile space are treating mobile and web as independent of lines business, instead of leveraging search demand on the web (a traditional Google search) to drive traffic to a mobile application. More often, they’re using paid channels to drive discovery.

Sometimes SEO is Just SEO

March 28, 2013 by Justin

It’s easy to get wrapped up in the growing complexity of SEO. I’m guilty of this myself.

However, sometimes it’s nice to be reminded that there is value in the same SEO we’ve been doing for years. I’ve had a reminder like this recently that I’d like to share (well, within reason… I can’t share all the details).

Technical Hacks for Content Marketing

January 10, 2019March 7, 2013 by Justin

It seems like you can’t get through a week without hearing about “Content Marketing” or “Content Strategy”. These strategies call for increasingly complicated pieces of content, including “Big Content”, video, data visualization, photography, and robust design. Demands for Content are Growing This progression creates a problem for SEOs. There is a skill gap that exists across a …

33 Links & How To Get Them

August 7, 2018December 11, 2012 by Justin

Transparency is something we don’t get enough of in SEO. Through hundreds of posts of strategy, theory, tools, and tactics, it’s not too often that we talk about real examples. Some of the best content at Mozcon this year were presentations that shared real examples of scrappy SEO projects. My hope is to do something …

Content-Based Retargeting Strategy

October 1, 2012 by Justin

Although I hate the phrase “content marketing”, I want talk about leveraging content to drive business metrics beyond top of funnel traffic. In my presentation in Boston earlier this year, I talked about how to think about users, not traffic, when approaching a link building campaign.

You should be doing the same with your content.

By tackling metrics like COCA, ARPU and LTV, SEO can be used to monetize demand in a way that pure traffic chasing can’t.