It seems like you can’t get through a week without hearing about “Content Marketing” or “Content Strategy”. These strategies call for increasingly complicated pieces of content, including “Big Content”, video, data visualization, photography, and robust design.
Demands for Content are Growing
This progression creates a problem for SEOs. There is a skill gap that exists across a lot of individuals. I think this is linked to the identity crisis we’re going through as an industry. What are we good at? What is our role? What exactly do “SEOs” do in the ever expanding umbrella of “Inbound Marketing”? And why do we keep doing guest blog posts when we know better?