Technical Hacks for Content Marketing

It seems like you can’t get through a week without hearing about “Content Marketing” or “Content Strategy”. These strategies call for increasingly complicated pieces of content, including “Big Content”, video, data visualization, photography, and robust design.

Demands for Content are Growing

This progression creates a problem for SEOs. There is a skill gap that exists across a lot of individuals. I think this is linked to the identity crisis we’re going through as an industry. What are we good at? What is our role? What exactly do “SEOs” do in the ever expanding umbrella of “Inbound Marketing”? And why do we keep doing guest blog posts when we know better?

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By |March 7th, 2013|

Content-Based Retargeting Strategy

Although I hate the phrase “content marketing”, I want talk about leveraging content to drive business metrics beyond top of funnel traffic. In my presentation in Boston earlier this year, I talked about how to think about users, not traffic, when approaching a link building campaign.

You should be doing the same with your content.

By tackling metrics like COCA, ARPU and LTV, SEO can be used to monetize demand in a way that pure traffic chasing can’t.

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By |October 1st, 2012|