Everyone says that good PR and good content marketing are all about relationships. That’s great, but what happens when you don’t have any?
You’re not out of luck. Major features from top-tier publishers, articles on niche blogs, and endorsements from social influencers are all within reach — even if you’re a nobody — as long as you can write a good pitch.
Define Your Value Proposition
One of the best places to start is by defining your value proposition.
In product marketing and conversion […]