Transparency is something we don’t get enough of in SEO. Through hundreds of posts of strategy, theory, tools, and tactics, it’s not too often that we talk about real examples. Some of the best content at Mozcon this year were presentations that shared real examples of scrappy SEO projects.
My hope is to do something a little bit different. I’ve written philosophically about how to get links, but let’s talk about some real links, and how they were acquired.