Is App Indexing Coming to iOS?

App indexing has the ability to dramatically change the way we engage with search, but, unfortunately, it has been limited to Android apps since launch. However, it looks like that may be…

A Disconnect in App Store SEO: Going Beyond ASO

There is an enormous ecosystem of search activity happening around mobile app discovery, but there appears to be a  disconnect in marketing strategy when it comes to using Inbound Marketing channels to drive mobile…